This has made it remain a complex part of realm culture for a long time. Threats and opportunities in the Coca-Cola CompanyД¬oca-Cola Corporation uses the SWOT analysis technique to monitor its threats and opportunities. Therefore, this remains the best platform of advertising as it has many viewers than any other platform. This is because many people around the world use sporting activities like football and athletics as a source of entertainment. If Coca-Cola continues to engage itself in sponsoring of sporting activities, then it will continue dominating the world in beverage production and consumption. Very few companies involve themselves in sponsoring sporting events, therefore, Coca-Cola uses this strategy as a competitive adavantage. This has made it to increase its familiarity to the public worldwide than any other company. An example is its sponsoring of Out of School Care and Recreation based in New Zealand. At grass root level, it has formed partnership with various non-governmental organizations around the world to nature the talents of students. It also sponsors majority of the New Zealand events like rugby and netball. For instance, It sponsored the FIFA world cup that was held in South Africa. It has been the main Olympic Games supporter since 1928 and it also engages itself in sponsoring of international sporting events like football. Internationally, Coca-Cola Corporation has a long record of associating itself with sport and activity.

Supporting physical activities and sports.

Moreover, it has measures to ensure multi- discipline manufacturing procedures (Njanja, Ogutu, & Pellisier, 2012). On the other hand, coca cola has prospects that ensures conventionally low profit margins, conventionally high inventory costs and targets individuals that reside in expensive areas.

Reduction in expenses by improving productivity, cash flow and manufacturing quality.Д¬oca-Cola has outlooks that monitors economizing and production of mature products at the best time of their life cycles to reduce credit rating problems.

Some of the two segments in Coca-Cola that give them the highest influence comprise of: Its segmentation is determined by a comparison between the advantages given by their benefits and the requirement of the outlook. This can affect the reception given from the customers.Д¬oca-Cola establishes the segmentation requirements and the people that are most likely to undergo that requirement. Some of the keenly monitored external business environmental aspects comprise of, customer attitudes, instabilities in the economy and demographic patterns. Coca-Cola is aware that alterations in the external settings can create achievements or threats in its market place. They can affect the entire company or economy. The external business environments are more powerful than internal business environment factors.

They are also termed as outer business environment. To effectively monitor and manage its internal environment, coke conducts assessments of it is operations and responds appropriately to any aspect, which is likely to cause ineffectiveness in any section of the consumer and production procedure (Njanja, Ogutu, & Pellisier, 2012). The essential internal environments that Coca-Cola ensures are put in place include effectiveness in the production procedure, proper organization skills and effective communication networks. The internal business environment and its effects is contained within the companyвЂ™s management. This is because the external and internal factors contribute or influence a lot to its achievement of remaining as the best soft drink industry (Njanja, Ogutu, & Pellisier, 2012). Coco cola uses this strategy to watch both external and internal factors in regard to its business.

The market analysis is responsible for monitoring the companyвЂ™s both external and internal environment. It also produces four of the top nonalcoholic beverages which include coco-cola, Fanta, diet coke and sprite (Regassa, & Corradino, 2011).

Its products comprise of, sparkling beverages, like waters, juice drinks, sports drinks, teas and energy drinks. It operates its business in more than 200 nations and has more than 2,700 beverage products. Coca-Cola Company was founded in the year 1886.

Website: This paper uses Coca-Cola Company as the case study to explain more about the external and internal environments in business.

Coca cola factory